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Campari is a contemporary classic. The recipe,
which has remained unchanged, originated in Novara
in 1860 and is the base for some of the most famous
cocktails around the world. Campari is an alcoholic
spirit obtained from the infusion of bitter herbs,
aromatic plants and fruit in alcohol and water.
With its distinct colour, aroma and flavour, Campari
has always been a symbol of passion - passion that
expresses itself in terms of seduction, sensuality
and transgression. These are the values that have
made the Campari brand famous throughout the world
as an icon of Italian stile and excellence.
The history of Campari began in Novara in 1860,
with the invention of the original recipe that
is still in use today. In 1904 Campari's first
production plant was opened in Sesto San Giovanni
and the company began to export the brand overseas.
It was the beginning of a success story that
today still has no sign of stopping. Today the
Campari brand is distributed in over 190 countries
and is one of the most famous brands in the world.
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